The image should resonate a Scandinavian ambiance. The softness of fabric and fur presented closely to the viewer. The warmth from the furniture where the people are interacting. The family getting ready to gather around lunch. Spots of green from the plants and on the dining-table, extending the green hues from outside to inside to symbolize the thin gap between in and out. The right side of the image tries to tie together ideas of relaxation, whether it is sitting on the sofa, or quickly taking a trip on your kayak or boat - all easily accessible to you. And the spectacular Norwegian mountain views.